What is a successful business?
Defining success in business is an age old argument and typically one is forgiven in seeing successful business as only the large corporations that are turning millions, perhaps even billions in yearly revenue and whilst there is no doubt that the Facebooks, Microsoft and Apples of the world are indeed extremely successful, it is important to define business success on a deeper level.
Business success is often oversimplified by growth rates, financial metrics and profits, however the true measure of success for a business can only be defined by the person setting it up. Not all entrepreneurs set up businesses for the primary reason of making blockbuster net worth, instead they could simply be pursuing a passion, attempting to find the right work life balance and/or trying to make a difference.
