How did Graze grow? The Grazing Revolution
When a group of friends became a little fed up with the breadth of healthy lunch and snack options in the local area. They decided it was time to do something about it.
At the time in 2008, the direct-to-consumer model was seemingly taking off. A niche was therefore apparent for a subscription based direct-to-consumer snacking service…They called it Graze. In this article we answer the question How did Graze grow? By considering the key decisions that led to their success.